PlayUp

PlayUp made quite a splash in the Australian wagering industry in 2018, buying the bookmaking businesses of ClassicBet, Madbookie and TopBetta as well as securing the Australian fantasy sports platform Draftstars from the now defunct Crownbet. Not long after these purchases, all these bookmakers became united as one under the PlayUp brand in approximately mid 2019.

PlayUp holds betting licences in multiple jurisdictions and currently operates in Australia (Sydney), USA and India. Australia is currently their biggest market, where they are the largest and most recognised DFS provider in the country and one of the fastest growing fixed-odds providers.

Below is our full comprehensive review of PlayUp plus the rundown of all the best features you can have when signing up with PlayUp compared to other bookies.

PlayUp Features

PlayUp is a medium sized bookmaker on an upwards trajectory. Australia is currently their biggest market, where they are the largest and most recognised DFS provider in the country and one of the fastest growing fixed-odds providers.

PlayUp “successfully operate and power a highly scalable and robust, cloud-based online betting platform that is innovative and unifies the world’s favourite betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Daily Fantasy Sports (DFS) and Esports.”

A notable point of difference for PlayUp is their fantasy sports (DFS) brand Draftstars, which is the #1 DFS site in Australia by all metrics. Millions in prize money is won each year via contests numbering in the millions

PlayUp provides their customers with some fantastic PlayUp Racing offers and promotions. They are constantly changing their offers on Racenet and of course on their own website and app.

These offers are not just limited to things like the Spring Racing Carnival either as PlayUp takes great pride in delivering innovative specials and offers all year round on all sports, racing and major events.

Playup is a rapidly growing online betting agency that quote: “ are at the forefront of products offered and we are determined to bet a fair price and give the punter every chance to again enjoy the punting experience.”

The PlayUp brand hasn’t been around long, but remember PlayUp has combined many of the best elements/products from former bookmakers: Topbetta, ClassicBet and Mad Bookie, under the one merged URL, which is fantastic for punters.

PlayUp offers competitive fixed odds on all three codes of racing – greyhound, thoroughbred and harness. PlayUp also offer betting on a respectable range of sporting events (AFL, NRL, Soccer etc) – albeit a smaller selection overall than some of the big name bookmakers.

With a smooth-running desktop and mobile site, as well as a downloadable modern app for iOS and android, bets can be placed in an instant. The race betting interface is easy to learn and works well on both the desktop website, mobile website and of course the mobile app.

PlayUp provide a decent range of betting promotions and money back specials that are regularly updated to cater for the feature race meets of the day as well as the upcoming major sporting events.  Popular horse racing promos include: ‘Best of the Best Premium’ and ‘Play Of The Day’

Don’t forget that PlayUp owns the DraftStars, a daily fantasy sports platform which offers the biggest cash prize pools in Australia. They provide fantasy sports betting competitions for horse racing, AFL, NFL, soccer, NBA, golf and cricket.

PlayUp offers multiple ways of getting in touch with the customer support team. Their dedicated customer service team is ready to assist you via phone or online seven days a week.

Regrettably, PlayUp don’t currently offer live streaming of racing or sport. Another minor drawback is they offer limited markets for certain events and less products. For example, PlayUp doesn’t have a Same Game Multi product at present.

Ultimately PlayUp is a great option for Australian players. From optimised promotions to all the sports you enjoy the most, PlayUp is 100% Australian owned and provides an excellent variety and user experience. Check out our full PlayUp review below.